![]() ![]() When you get past all of the chatter about the potential of Halo looking better on a PC, and all of the yip-yap about Halo being 'just another' first person shooter, and all of the lip-flapping about Halo not being able to. Gregg Keizer covers Microsoft, security issues, Apple, Web browsers and general technology breaking news for Computerworld. Halo: Combat Evolved (Apple, 2003) 4.9 out of 5 stars 9 product ratings. "There is, but really, it's not that large," said Gottheil. Previously, the gap between Apple and the average numbers has been significantly larger. According to Apple's first quarter earnings report, Mac sales climbed 33% from the same period the year before. computer industry average year-over-year sales increase at 17% and 20%, respectively. Gottheil has a point: Last month, both IDC and Gartner pegged the first quarter U.S. Halo for mac computer Pc#I'm sure there's been some incremental uptake, but Apple's year-over-year sales growth isn't really that much brisker than other PC vendors." "But the early data on the iPad indicated that most buyers were already in the Apple club. "Apple gets a halo effect with the every product, especially when it manages to get someone into an Apple store who hasn't been there before," said Ezra Gottheil, an analyst with Technology Business Research. Still others believe an iPad halo exists, but argue that it's very tough to separate any iPad sway from the general increase in sales of all computers, not just Macs. Halo for mac computer pro#"Apple traditionally sees a sales jump in volume after new models are released."īaker was referring to Apple's April 13 refresh of the MacBook Pro laptop line that gave the laptops faster processors and longer-life batteries while lowering prices of two models and raising the price of another. " was the first month of the new MacBook Pro," Baker said in an interview earlier this week. The uptick in Mac buying plans that ChangeWave's poll spotted, as well as the surge in Mac usage Chitika noticed, has a simpler explanation, said Stephen Baker, an analyst with the retail research firm NPD Group. Something like the iPad is perfect to get people in the door."īut not everyone sees an iPad halo. "And Apple's stores are designed to get things in people's hands. "With the iPad, people want to see it for themselves and play around with it before buying it," Ruby said. The additional foot traffic is a big part of it."Īpple's retail stores emphasize a hands-on experience with the company's hardware, which is on display for anyone to touch, type on and play with. "Steve Jobs sneezes and it makes the news. "Apple is always in the news," he said, discounting the pre- and post-launch publicity around the iPad. Ruby credited the bulk of the sudden increase in the Mac's share on Chitika's network to climbing Mac sales, and like Carton, cited the iPad's ability to pull consumers into Apple's retail stores as the primary reason. "I think you can draw a direct correlation between the iPad and increased Mac usage." This doesn't seem to be a spike that is going to go away," said Ruby. "The real early numbers for May show that this is continuing. The jump doesn't appear to be a one-time surge. ![]()
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